Facebook Advertising Strategies in deep way

Today, Facebook Advertising became a soul part of online advertising. Now-a- days, Most of the Marketers attract with Facebook Advertising to grow their business in a world. Many marketers put their money in Facebook Paid Advertising Strategy but they did not get result as they expected.

In this guide, you could learn which Facebook advertising tips and strategies fit for beginners and how to run a successful campaign for their business.

 

You need to understand some points that i am going to explain in this guide.

 

How do Facebook ads works?

 

Through Facebook Advertising Strategy 2020, you can promote your pages, posts, websites, blogs or action user taken etc. Despite it, you can sending users to your website or blog to increase traffic and get success.

 

Facebook ads works according to your targeting like location, demographic, and profile information. When ad created, for receiving thousand impressions, set budget and bid for each click.

Who Should Advertise on Facebook?

In Facebook ad management, Mostly businesses fail to fit in it because they focus to buy their products and service. Always Keep in mind that Facebook Advertising are more like display ads than search ads. Users are connected here with their friends, not to find products or services. So how much you reach relevant users and display their products and services, your customers or profit would be increase automatically.

 

Visitors who come on your website, not sure purchase your products or services. He come on site after clicking on ads. If you have expectation from him, immediately he buy you products and increase your ROI, then you would be do that he simply, signing up for your service and fill out a short lead form, or submit an email address.

Even if you sell products, not services, you should focus on an intermediate conversion as a subscription to the newsletter. You can then increase sales later by email marketing.

We focus on what we can book on your first visit. With the goal in six months (not a day) to be profitable, we can turn Facebook users into long-term customers.

 

Target Facebook Ads:

Facebook’s ad targeting options are unparalleled. You can target users by:

Location

Age

Gender

Interests

Connections

Relationship Status

Languages

Education

Workplaces

Despite it, Marketers should focus some more points during targeting

Broad Targeting:

Broad Targeting is a best way to reach large audience but i suggest rarely to use broad targeting. Broad targeting gives you more cost and less relevant users.

Precise Interest Targeting

Precise Interest Targeting is a way to reach users’s  information in their profile including “listed likes and interests, the Pages they like, apps they use, and other profile content they’ve provided” . For best ROI using Precise interest targeting.

 

Precise Interest Targeting gives you a chance to know your customers interest in a broad way. Do R&D what your users search and read, which group they join.

Use Image for Facebook Ads

A meaningful & quality image attracts more users than text message. Relevant Images caught by users’s eyes give you more clicks and traffic than text ads whatever you write best in your ad.

So, use quality images, with bright color, attractive text and exact size. To get best images for their ads, you have three options, buy them, find one that are creative licensed or create yourself.

Promote your campaign in a right way

a-) Rotate Ads: You should create at least three ads with the same interest and do testing on it. Do Analysis on these ads, which ad perform best, generate impressions & clicks, keep them in a campaign. After a few days, delete ads that generate low CTR and clicks.

b-) Best Facebook Ad Copy: Write ad copy based on the funda AIDA.

Attention: Write a attention grabbing headline to pull the users.

Interest: Give a briefly and complete description about your product & services.

Desire: Add some offer, free trial and discount like desires to increase the user’s interest in your ad.

Action: Add Call to action at the end of ad.

Landing Pages:

To achieve clicks goal on your ad, another important step for marketers is that to keep your users on your site for long time and convert them into their customers. So create landing page according to users needs or matching to their ads content which you show to users and after clicking that users comes on your site.

If you pull the users to show a discount offer in ad, then after clicking ad, user should get landing page that contain information about that offer or products. So, always make landing page according to their ads content.

It increase your Conversion rate and revenue up to 80%.

Bid Management on Facebook Ads:

Always Facebook provide you a suggested bid for their ad. Start your campaign with nearest suggested bid and pull traffic.

Your CTR starts to quickly price the price you pay for traffic. If your CTR is high, propose lowering bids. If your CTR is low, you have to offer more per click. Optimize your ads and goals to constantly increase your CTR.

Track Performance:

To run a successful campaign, most important thing is to track its performance. Facebook insight are great tool but to track users performance deeply, you should need to use powerful tool like Analytics, KISSmetrics or your own tracking system.

You should need to track which ads perform well, which source drive users, how much cost ad consumes clicks, impressions, conversion etc.

For any Query, Feel Free to do comment in comment box.

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