Before few years, people know about two main social media
networks that are the way two promote business and increase revenue, that are
Facebook & Twitter. But, Now business promotion is not limited to only
these two platform. If we think today’s marketing platform, Pinterest is the
growing social media platform that is playing a big role to grow business.
It allows marketers to create Pin Board with images and
share them with their followers to aware them about their business.
What is the right way to do marketing on Pinterest and what
are the strategies to follow on Pinterest? We discuss here the best Pinterest
marketing strategies & tips for business.
How to use Pinterest for marketing:
Pinterest has its own rules & regulations of marketing.
Never use Pinterest for self promotion.
Blueprints of promotion on Pinterest:
1-) Online Catalog:
Most important thing to create online catalog for their business, If you have
physical product to sell. For e.g. If you have electronics products for
business, then you need to show your products with price tags and link them
with description page.
2-) Create Board for
Customers: You should create board for catalog and share or boost them with
yours relevant customers.
3-) Create Pins About
Business Event: When you organize an
event, create a board dedicated to the case and pencil pictures with the event.
Users can heal content on topics such as conferences, speakers, and conference
highlights.
4-) Create Board For
Product Launch:
Pinterest is an open platform to present new products. This
is the reason why start-ups find it perfect for your product launch. Like this,
you can keep a user interested in their products.
5-) Optimize Pin
Descriptions: This part should be effective and understandable for their
followers or customers. After creating pin board, pin description should be
clear about your products/services, that describe your pin image, what you want
to convey message about your business or products/services.
6-) Run A Contest:
To attract users and engage them with their account is most important. You
should do this to run contest related to yours products or business and propose
them to create board on their account.
7-) Integrate Rich
Pins: Rich application pins get
instant updates of information about their pins automatically. This will lead
to more people coming to your site when your website is connected to these
pins. Rich pins come in 6 varieties: recipe, film, product, article, location
and application.
8-) Cover Your Face:
Images helps people to get repined their pins more than image lacking people. Cover
your pins with info graphics images.
9. Include Watermarks
To Your Pictures: Include watermark in picture, increase the chance to left
an image of your business or brands in customer’s mind. They start to recognize
your brand with watermark.
10. Install Pin It
Button: Pin It allows users to get a picture of the web page at pin faster
by pinning, better and easier process. To integrate the "pin it"
buttons, all you have to do is install the "pin it" plugin on your
site. And voila readers can pin directly from your website, blog or product
catalog This is good for businesses and retailers as it means that your pens
are more likely to be impaired.
