Have you website or Blog? And you are worried about its ranking in
search result?
Do you know Google+ is a social media platform that could help you
to increase search ranking of your website or blog, but you have to take the
time to optimize your page, profile and content.
This article helps you to understand the importance of Google+ and
how to do google plus optimization for Search Engine Optimization prospects.
According to Moz’s market future research report Google+ helps to
increase ranking factor of SEO.
The Future of Search: 2013 Search Engine Ranking Factor Released,
by Moz.
Google+ is a golden factor of SEO. Added Link to Google+ page post
that is DO Follow link that gives a link juice to your website when you share
it. Do Follow link helpful to crawl your website pages with Google.
1-) Optimize Google+ page for Search result prospects.Build a strong foundation to optimize Google+ business page for
SEO prospects. Follow below things like:
a-) Meta Description: For Google+ business page, meta description
combines the tagline and introduction about page. Meta description should be
160 characters longs. Follow smart way to use SEO keywords that is relevant to
your business page.
Edit the Meta description follow these steps:
- Click on Manage this Page button at the top.
- Click on Edit Page with Page name.
- Click on Edit in the Story section on the next page.
- After make changes, click on save.
Title: Use SEO title as the name of
Google+ business page and avoid keywords stuffing in title because that gives
the unprofessional look.
Custom Page Url: Google+ gives the cleaner link
option to customise url. It is look like
Set custom
Google+ page or profile URL:
· Go to page or profile and
click About.
· Scroll down to the Links box.
You will see existing Google+ page URL.
· Click on the link and Google+
asks , if you want to convert to a new custom Google+ page URL.
· See the below image for
custom url.
Google+
Authorship:
Google+ Authorship play an
important role in search ranking. Without Google+ Authorship, you lose
potential link juice.
You
have two ways to set up Google+ authorship to “claim” your own content:
·
If you have an email address that matches your domain , you can go to the Google+ Authorship page and simply enter
your email address to complete the process.
· If you don’t have an email address that matches
your domain, then you will have to include a Google+ link to your profile in
the author bio of any site you write for. You’ll use this format: <a
href=“[profile_url]?rel=author”>Google</a>
To know
more about Google+ Authorship, Google provide a Google+Authorship Guide.
2: Content Posting:
Content is always king. After do, all of the above things, you need to start posting content. Follow the below guidelines for content:
3:Track Performance:
Most important thing to keep view on the performance of your Google+ page as SEO prospects is to use Custom Url of Google+ Page and track with Google Analytics daily.
Content is always king. After do, all of the above things, you need to start posting content. Follow the below guidelines for content:
- Share the simple and short summary of the content that you are linking to.
- To get the SEO benefits of Do Follow link, put links always in the Link attachment area.
- Share the content in your circle.
- Check the box that allows you to email your Google+ update to your circles.
3:Track Performance:
Most important thing to keep view on the performance of your Google+ page as SEO prospects is to use Custom Url of Google+ Page and track with Google Analytics daily.