Today, to
Increase Facebook Videos engagement rate and watch time is the challenging task
in competition time. If you start to make videos for their business and post
them on Facebook or another social site, then it’s necessary to get more people
to watch them and engage in it.
In this
article, we will learn how we can set up Facebook ads campaign for videos and
increase Facebook Videos watch time.
1: Upload Video to Facebook Page’s Video Library: - Instead of upload their videos directly on Facebook, most effective way is to upload videos into Facebook Page’s Video Library. This strategy works the best when you upload the video in video library.
Find Video Library Option here:
Facebook Page->
Publishing Tool-> Video Library (On the Left Side)
On the
Right side, click on upload button and upload new videos.
Best video
format for widescreen videos with an image ratio of 1920 x 1080 pixels. This
option allows mobile users to turn on their phones and watch videos in
landscape mode, providing the best possible user experience. For the
micro-content, videos (2 minutes or less), square aspect ratios (1080 x 1080)
are the way to go.
2: Optimize Your Video’s Text and Thumbnail Attributes:-
After the
completion of video uploading in Facebook video library, next is to optimize
these videos. Best optimization strategies for videos are choose full meaning
video title and add attention-grabbing description that ends with a call to
action. Add some relevant tags that make easy searchable way of your videos for
people.
Now upload
SRT file that adds captions in your videos. SRT files are helpful for Facebook
because through this file, Facebook analyze the content of video and present it
in front of right people. Videos are with no sound so captions are helpful to
engage people around it.
Finally,
load a custom thumbnail. Choose a high quality image with less than 20% text.
If the image contains more than 20% text, you may lose your position in
Facebook ads.
3: Schedule the Video for Release:- Next step to schedule videos that allows time to your ad campaign to go live at the same moment of organic videos does.
To schedule
the video click on small blue arrow to the blue Publish button. Now Click the
option to schedule the post.
Choose the
date and time when you want your video to be published. If your video providing
offer or discount or is for particular time period then you can schedule your
video time according to its requirement. Then click on Schedule.
4: Make the First Comment Prior to Release:- When video goes to live, add the first comment by yourself or your known person. This strategy increase your video’s watch time and clicks. You can follow this strategy for your blog post also.
5: Create the Facebook Ad Campaign to Promote Your Video:-
Now, go to Power
Editor to create ads on videos. When people watch your video longer time then
these ads will be run in video
Choose the
Video Views objective.
Choose budget
and then set your video ad to go live at the same time your organic video will
be posted.
After this, Choose ad
targeting, demographics and interests. You can choose targeting or language to
increase viewer retention rates.
For the location,
choose Mobile Solo and delete the Instagram and Public Network placements. This
will leave you with the In-Stream video ad and the suggested placements of the
feed video ad. People who watch these videos are already watching video content
and, psychologically, will be ready to watch theirs, which may result in higher
retention rates.
At the Ad
level, select the video you uploaded and add a CTA. Just make sure that your
pixel is enabled and you’re ready to submit your ad for review.
Using this
strategy, the video promoted in the tutorial below achieved a 100% video watch
rate, meaning that all of the users who saw the video watched it all the way
through.