Calculate Average Facebook Posts Engagement Rate Formula

Wide platform of social media is Facebook, where all type of businessmen invest their time and money to increase their customers and ROI. So, it is necessary for them to know that, how much people engage with their posts, what is its engagement rate and is there any content is interested or not for people.

As, all of us familiar with three most important elements on Facebook are shares, comments and reactions. The formula for average Facebook post engagement rate is derived as the total numbers of Reactions, Comments and Shares for a particular period to the total reach derived for the posts considered. This figure is then multiplied by 100 to arrive at the average Facebook posts engagement rate.

Suppose there were 2 posts made on a given day, and it is achieved a total of 1500 reactions, 118 comments and 25 shares with a reach of 20,000. In this case, the average Facebook Post Engagement Rate would be 8.21 percents.

(Post Engagement Rate= 1500+118+25

                                                20000                    *100                      =8.21%)

 If Clicks matter to Business?

If clicks matter to business and you would like to include them to calculate your own posts' engagement rate, then you may consider the formula as:

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