Wide platform of social media is Facebook, where all
type of businessmen invest their time and money to increase their customers and
ROI. So, it is necessary for them to know that, how much people engage with
their posts, what is its engagement rate and is there any content is interested
or not for people.
As, all of us familiar with three most important
elements on Facebook are shares, comments and reactions. The formula for
average Facebook post engagement rate is derived as the total numbers of
Reactions, Comments and Shares for a particular period to the total reach
derived for the posts considered. This figure is then multiplied by 100 to
arrive at the average Facebook posts engagement rate.
Suppose there were 2 posts made on a given day, and
it is achieved a total of 1500 reactions, 118 comments and 25 shares with a
reach of 20,000. In this case, the average Facebook Post Engagement Rate would
be 8.21 percents.
If Clicks matter to Business?
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