Content is always King in digital marketing field. We always
listen that quality content is important for Google, users and marketers and it
play an important role to raise your rank in Google SERP. Instead of exclusively focusing on your content creation strategy, you need to spend time thinking
about your content distribution strategy.
We discuss here some ways through this, you can re-purpose
your content for distribution across new channels or media.
1- ) Info graphics Techniques:
Info graphics is the new way of content distribution through
this you can create a summary of your blog post in the image form. There are
various tools on Google but high quality info graphics tools are Canva.com and
venngage.com
Canva:
Venngage:
Info graphic is a great way to get some links and traffic
back to your site.
If you do optimization for image well, you will get good
ranking in image search results for your target keywords.
2- ) Convert Your Blog-post into E-Book:
Create E-Book for your blog post with the help of some tools
that create a design form of your blog.
Designrr is one the tool that makes it easy to turn your
blog post into e-books that works as a lead to promote your blog content.
You
should use all those keywords on your landing page of e-book that you want to
rank up in Google SERP. Use social media button on your ebook that helps
visitors to share with your friends.
3- ) the power of email:
Collect email addresses of your
customers or visitors and send email about your brands /products/services
whatever you want to make them engaged. Make beautiful and attractive template
about your products/services with the help of good designers or you can use
online tools to create template self.
Initially, when we are new in industry, we have fewer
databases of emails of our visitors. You can go to other person of your
industry and if he permits you, you can use his email database to send link to
your email list telling them about your latest piece of content.
Your own email signature is an excellent way to promote your
content. Whenever you create new content on your site, include a link in your
electronic signature. You can say something as simple as: "Know Our latest
blog post: "Y", or even more attractive by asking a question like,
"Do you want to know how to get the most out of your content Strategies?
4. Video marketing:
Using tools like Lumen5, You can create videos for your blog after copy and paste blog post content into the tool, add images, narration or music, transitions, videos and more and promoting your content through videos called “Video Marketing”. Lumen5 is a free online tool to create attractive videos for your blog and websites.
5. Have you Reddit?
Reddit is a content sharing site that helps to promote
contents that show the search engines, you are active online. This help with
rankings and indexing of your content.
Sign into your Reddit account, and then do a search to find
a subreddit that has an audience that would be interested in your contents. Once
you find the right subreddit, submit a link to your content.
These are some ways to leverage your content to get more
performance from the content elements you create.
Feel Free For Any Query.